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From: lewis.perdue@wineindustryinsight.com

Subject: Acquisition game not all bad for craft - Hard soda 2015: $116 mil - 3 Biggest Mistakes When Introducing Someone to Craft -- CRAFT BEV NEWS FETCH - FEBRUARY 29, 2016

Date: 2016-02-28 18:37:35

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How can  a Big Mac tell whether foreign exchange rates are honest and not manipulated by the government? Scroll down to Daily Data to find out.

 

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Craft Bev News Fetch
February 29, 2016

Published daily, M-F by Craft Beverage Insights  & free to the trade thanks to our sponsors
  Publisher/Executive Editor, Lewis Perdue + Editor, Becca Yeamans-Irwin

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The Economist's "Big Mac Index"

THE Big Mac index was invented by The Economist in 1986 as a lighthearted guide to whether currencies are at their “correct” level.

It is based on the theory of purchasing-power parity (PPP), the notion that in the long run exchange rates should move towards the rate that would equalise the prices of an identical basket of goods and services (in this case, a burger) in any two countries.

For example, the average price of a Big Mac in America in January 2016 was $4.93; in China it was only $2.68 at market exchange rates. So the "raw" Big Mac index says that the yuan was undervalued by 46% at that time.

Screen Shot 2016-02-28 at 3.25.47 PM Right-click map to view a larger image. Also, you may also click on the source link to use the interactive map.

Source (and awesome interactive map): The Economist

 


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This Craft Bev News Fetch was hand-crafted for you by Publisher/Executive Editor, Lewis Perdue  and Editor Becca Yeamans-Irwin (The Academic Wino) who is segueing back from maternity leave.



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