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From: lewis.perdue@wineindustryinsight.com

Subject: Is Pay to Play the Needle That Bursts the Bubble? - Beer Community Rallies Around Belgium - The rise of BrewDog - Impact of Deschutes on VA beer scene - Court dismisses watered down beer case against ABInBev -- CRAFT BEV NEWS FETCH - MARCH 24, 2016

Date: 2016-03-23 21:59:43

To: Emailing List Subscriber

Will craft beer sales blow past California wine's by the end of this year? Scroll down to Daily Data for the startling answer.

 

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Craft Bev News Fetch
March 24, 2016

Published daily, M-F by Craft Beverage Insights  & free to the trade thanks to our sponsors
  Publisher/Executive Editor, Lewis Perdue + Editor, Becca Yeamans-Irwin

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GIVE US THIS DAY OUR DAILY DATA

Craft beer sales closing in on California wine revenues

Screen Shot 2016-03-23 at 4.21.39 PMSource: Brewers Association - (Data Methodology at this link)

The gap narrowed in 2015: U.S. Craft Beer: $22.3 Billion - Calif Wine: $24.6 billion

According to numbers from research firm bw166.com and published in Wines in Vines, 2015 U.S. wine sales totaled $38 billion. Since California Wine Institute data estimates that that California represents 65% of U.S.dollar sales that means $24.6 billion in U.S. wines sales came from California.

Craft on top by end of 2016?

If current growth rates continue -- 16% for craft and 3% for wine -- that means U.S. craft beer could overtake the entire California wine industry by the end of this year: $25.8 billion versus 25.3 billion.

 


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CRAFT NEWS FETCH PLAYLIST:

While creating this issue:

Becca liked this song the best: Fever by Peggy Lee

Lew liked this song the best: Lucky Man by The Verve


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My son's 1st brewery :) Mommy had the Chocolate Milk Stout (5%abv, 18IBU). Smooth and delicious! -- Becca


This Craft Bev News Fetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.



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