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From: lewis.perdue@wineindustryinsight.com

Subject: That craft beer you're digging is probably not a craft beer - Evan Williams Crosses 2M Cases - Why Have There Been So Few Women In The World Of Whiskey? - Water: The Overlooked Essential -- CRAFT BEV NEWS FETCH - MARCH 31, 2016

Date: 2016-03-30 23:42:09

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Targeting Millennial customers means recognizing that they  value healthy and sustainable and are willing to pay more for it than any other generation. See the Nielsen numbers in Daily Data. Scroll down.

 

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Craft Bev News Fetch
March 31, 2016

Published daily, M-F by Craft Beverage Insights  & free to the trade thanks to our sponsors
  Publisher/Executive Editor, Lewis Perdue + Editor, Becca Yeamans-Irwin

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GIVE US THIS DAY OUR DAILY DATA

 

Screen Shot 2016-03-30 at 3.21.06 PM Right click graphic to view a larger image.

Source: Nielsen Global Generational Lifestyles

Anti-alcohol advocates have ramped up their efforts to demonize all levels of alcohol consumption and, over the past decade, have plastered the media with numerous biased studies, many of them incomplete and poorly done.

Unbiased examinations of the health effects of moderate consumption still indicate that moderate consumers live longer, healthier lives.

If makers of alcoholic beverages continue to allow poor studies of consumption to dominate news reports, they will abandon a prized Millennial product consideration quality.

However, the beverage alcohol industry seems asleep at the wheel and incapable of acting.

 


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CRAFT NEWS FETCH PLAYLIST:

While creating this issue:

Becca liked this song the best: Rapture by Blondie

Lew liked this song the best: 1983 by Neon Trees


FEATURED BEVERAGE


Tannic, no fruit, undrinkable when first opened. I re-corked, set it aside.

Two days later: balanced, nice fruit.

I expect extended breathing time for recent vintages of pricey wines.

But buyers of inexpensive ($7.98 Safeway 6/btl) wines expect them to be ready when opened. - Lew


This Craft Bev News Fetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.



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