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From: lewis.perdue@wineindustryinsight.com

Subject: Devil's Backbone Owner resigns from BA board - Level playing field sought for US imports to EU - First Fully Projected On Premise Measure For US Alcohol Market - Vodka Carves Out Growth - Celebrating Craft Brewers -- CRAFT BEV NEWS FETCH - APRIL 18, 2016

Date: 2016-04-15 20:09:31

To: Emailing List Subscriber

Watch your language if you want to sell to Millennials or the up-and-coming Gen Z (Hint: don't be gender binary) Daily Data has a chart that can keep you away from trouble. Scroll Down.

 

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Craft Bev News Fetch
April 18, 2016

Published daily, M-F by Craft Beverage Insights  & free to the trade thanks to our sponsors
  Publisher/Executive Editor, Lewis Perdue + Editor, Becca Yeamans-Irwin

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Gender Binary Marketing Language Could Drive These Consumers Elsewhere

Screen Shot 2016-04-17 at 4.15.06 PM Right-click image to view a larger graphic.

Source: J. Walter Thompson Intelligence

 


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CRAFT NEWS FETCH PLAYLIST:

While creating this issue:

Becca liked this song the best: I Can See Clearly Now by Johnny Nash

Lew liked this song best: Atx by Alberta Cross


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Perfect for talk like a pirate day! Another winner from Dave Phinney: Locations 3 - Big, deep, balanced. Needs time to open up. Safeway $16 - lew

This Craft Bev News Fetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.



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