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From: lewis.perdue@wineindustryinsight.com

Subject: Russian River Brewing Co. Pliny the Younger boosts local economy $5M - Beer Can Help You Lose Weight - Is A-B Panicking? - AB InBev plays down talk of move beyond beer -- CRAFT BEV NEWS FETCH - APRIL 28, 2016

Date: 2016-04-27 22:53:30

To: Emailing List Subscriber

This $5 million IPA set Sonoma County on fire and filled glasses for 16,000 people from 40 states in only 2 weeks! Scroll down to daily data and drink in all the amazing numbers.

 

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Craft Bev News Fetch
April 28, 2016

Published daily, M-F by Craft Beverage Insights  & free to the trade thanks to our sponsors
  Publisher/Executive Editor, Lewis Perdue + Editor, Becca Yeamans-Irwin

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GIVE US THIS DAY OUR DAILY DATA

Screen Shot 2016-04-27 at 3.18.27 PMSource: Sonoma County Economic Development Board (EDB)

In February 2016, the Economic Development Board (EDB) partnered with Santa Rosa-based Russian River Brewing Company to measure the economic impact of visitors traveling for the annual release of their world-famous craft beer known as Pliny the Younger.

Informed by surveying throughout the two-week event, economic impact analysis found that the total economic impact generated was $4.88 million!

This impact is the result of direct tourist spending within Sonoma County and the multiplier effects of that spending on other supply industries.

Of the 16,000+ attendees, surveying results indicated that people traveled from 40 states and 11 different countries to sample Pliny the Younger.

View the full Report for additional information on tourist spending, lodging, locations and more!

 


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CRAFT NEWS FETCH PLAYLIST:

While creating this issue:

Becca liked this song the best: Spill The Wine by Eric Burdon

Lew liked this song the best: Fences by Phoenix


FEATURED BEVERAGE

 

 

Collette Farmhouse Ale from Great Divide Brewing Co. (Denver, CO).

Complex, fruity, and almost a little tart. Unique brew!

The husband really enjoyed this beer (he busted it open while I was putting our son to bed and drank most of it before I got a hold of it). -Becca


This Craft Bev News Fetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.



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