Is premiumization of beer, wine, and spirits being driven by the collapse of the American Middle Class? These 4 charts may be an omen. Scroll down to Daily Data to learn more.

Craft Bev News Fetch
May 13, 2016

Published daily, M-F by Craft Beverage Insights  & free to the trade thanks to our sponsors
  Publisher/Executive Editor, Lewis Perdue + Editor, Becca Yeamans-Irwin

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Is premiumization of beer, wine, and spirits being driven by the collapse of the American Middle Class? How these 4 charts may foretell the future.

Sources: Washington Post and the Pew Research Center

Upper Income People Drink The Most Alcoholic Beverages

Source: Gallup (this link also offers a lot more relevant demographics)

Demand For Bargain Drinks Disappears With the Middle Class?

Source: Rabobank

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CRAFT NEWS FETCH PLAYLIST:

While creating this issue:

Becca liked this song the best: Dog Days Are Over by Florence + The Machine

Lew liked this song the best: One Red Thread by Blind Pilot

FEATURED BEVERAGE

Archetypal Sonoma Coast Chardonnay. Well made, enjoyable but unexceptional. $15 Safeway sale.

This Craft Bev News Fetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.