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From: lewis.perdue@wineindustryinsight.com

Subject: $90M VMG Investment in Stone - Will MA Level The Playing Field btwn Brewers & Distribs? - Next-Level Design Driving Beer World - How investments in craft beer affect the industry - Adult soft drinks very important -- CRAFT BEV NEWS FETCH - JULY 15, 2016

Date: 2016-07-14 19:13:14

To: Emailing List Subscriber

Wine Pricing...No Longer Sour Grapes? Scroll down to Daily Data and check out this hot new revealing chart from RBC Capital Markets.

 

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Craft Bev News Fetch
 
July 15, 2016

Published daily, M-F by Craft Beverage Insights  & free to the trade thanks to our sponsors
  Publisher/Executive Editor, Lewis Perdue + Editor, Becca Yeamans-Irwin

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GIVE US THIS DAY OUR DAILY DATA

Demand for high-end wines leaves room for under-$10 category to increase prices

Screen Shot 2016-07-15 at 5.14.17 AM Right-click chart to view a larger image.

Source: "Wine Pricing...No Longer Sour Grapes?" from RBC Capital Markets

Quick takeaways (lots more in full analyst report):
  • When a consumer chooses to purchase wine that retails for more than $40, they are no longer buying that product as a consumer staple but rather as a lifestyle choice—and the same consumer who is able to afford and willing to pay more than $40 for a product has shown willingness to pay as much as $100 and above given that dynamic.
  • Wine category dollar sales have grown 6.2% over the past year according to Nielsen (~300 bps faster than the average CPG category).
  • This big trade-up on the high-end has provided room for sub-$10 brands to begin increasing price. And ultimately, pricing will directly result in margin progression.

 


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CRAFT NEWS FETCH PLAYLIST:

While creating this issue:

Becca liked this song the best: Breathe by Telepopmusik

Lew liked this song the best: Evangeline by Los Lobos


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This Craft Bev News Fetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.



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