Described.responsible.gourmet - That's the new global address that this famous Napa vineyard never had. And you'd be amazed at its connection to Mongolia. Scroll down to Daily Data for some Friday fun with maps.

Craft Bev News Fetch
  August 12, 2016

Published daily, M-F by Craft Beverage Insights  & free to the trade thanks to our sponsors
  Publisher/Executive Editor, Lewis Perdue + Editor, Becca Yeamans-Irwin

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Described.responsible.gourmet - That's To Kalon's new global address

Right-click graphic to view a larger image. Vineyard sign and green winery names added by Craft Beverage Insights.

Even the reknowned To Kalon Vineyard doesn't have an address. What's more, a search on mighty Google Maps only pulls up the Robert Mondavi Winery and Opus One.

Suppose, however, you have a less well-known vineyard, hopyard, or other location without a specific address or way off in the boonies on a dirt road with no name. Telling someone where it is could be a hassle. GPS is pretty good, but coordinates are even harder to remember than addresses.

What's more, addresses are essentially non-existent in the developing world which is why what3words has divided the planet into 57 trillion nine-square-meter plots and assigned a unique three-word, easily remembered address.

Wine Industry Insight's global address is: risen.gasp.reply.

What's yours? Go here to find out: what3words map. This New York Times article, dissident.sloth.ploy explains the Mongolian connection.

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Becca liked this song the best: Stay The Same by Bonobo

Lew liked this song the best: Hands Open by Snow Patrol

FEATURED BEVERAGE

Pinot rosè! Intense cherry/raspberry fruit and perfect balance of tart and tannin. Superb hot weather quaffer. Had at the 60th anniversary celebration for my astounding in-laws.

This Craft Bev News Fetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.