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Craft Bev News Fetch
Published daily, M-F by Craft Beverage Insights & free to the trade thanks to our sponsors
August 12, 2016
Publisher/Executive Editor, Lewis Perdue + Editor, Becca Yeamans-Irwin
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TODAY'S TOP NEWS
LAWS & REGULATION
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INDUSTRY DATA & TRENDS
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GIVE US THIS DAY OUR DAILY DATA
Described.responsible.gourmet - That's To Kalon's new global address
Right-click graphic to view a larger image. Vineyard sign and green winery names added by Craft Beverage Insights.
Even the reknowned To Kalon Vineyard doesn't have an address. What's more, a search on mighty Google Maps only pulls up the Robert Mondavi Winery and Opus One.
Suppose, however, you have a less well-known vineyard, hopyard, or other location without a specific address or way off in the boonies on a dirt road with no name. Telling someone where it is could be a hassle. GPS is pretty good, but coordinates are even harder to remember than addresses.
What's more, addresses are essentially non-existent in the developing world which is why what3words has divided the planet into 57 trillion nine-square-meter plots and assigned a unique three-word, easily remembered address.
Wine Industry Insight's global address is: risen.gasp.reply.
What's yours? Go here to find out: what3words map. This New York Times article, dissident.sloth.ploy explains the Mongolian connection.
CRAFT NEWS FETCH PLAYLIST:
While creating this issue:
Becca liked this song the best: Stay The Same by Bonobo
Lew liked this song the best: Hands Open by Snow Patrol
Pinot rosè! Intense cherry/raspberry fruit and perfect balance of tart and tannin. Superb hot weather quaffer. Had at the 60th anniversary celebration for my astounding in-laws.
This Craft Bev News Fetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.
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