Digital in-store store shoppers convert at a 20% higher rate. Scroll down to Daily Data for more.

Craft Bev News Fetch
  September 2, 2016

Published daily, M-F by Craft Beverage Insights  & free to the trade thanks to our sponsors
  Publisher/Executive Editor, Lewis Perdue + Editor, Becca Yeamans-Irwin

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Digital influenced $1.7 trillion of in-store sales last year compared to just $0.33 trillion only a couple of years ago. Mobile influence on in-store sales jumped to nearly $1.0 trillion from just $0.16 trillion in 2012.

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While creating this issue:

Becca liked this song the best: Mountain Song by Jane's Addiction

FEATURED BEVERAGE

2015 Coté Est Catalan from France. 50% Grenache, 30% Chardonnay, 20% Roussanne. Lovely citrus and melon with some grassy herbaceous notes, particularly on the nose. Light, well balanced. Purchased for $12.99.

This Craft Bev News Fetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.