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Craft Bev News Fetch
Published daily, M-F by Craft Beverage Insights & free to the trade thanks to our sponsors
November 23, 2016
Publisher/Executive Editor, Lewis Perdue + Editor, Becca Yeamans-Irwin
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TODAY'S TOP NEWS
LAWS & REGULATION
SCROLL DOWN FOR MORE TOP NEWS
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GIVE US THIS DAY OUR DAILY DATA
Beer, wine & spirits about equal as preferences for music festival goers -- Nielsen
According to Nielsen:
"Legal Drinking Age (LDA) festival goers are diverse – they are 55% more likely to be Hispanic and 6% more likely to be Asian American. Males comprise 56% of this group. T
ey also are city dwellers as they are 44% more likely to live within a large/major city. Nearly half of this group are Millennials, between the ages of 21 and 34.
"And these LDA Millennials crave music, especially live music: 63% of their $171 average music spend is on attending live events. 17% of their overall spend is specifically on festivals.
"Festivals are a prime opportunity to reach the coveted millennial audience in an environment where they are already drinking alcohol and conditioned to seeing brand integrations."
MANAGEMENT & EMPLOYMENT
CRAFT NEWS FETCH PLAYLIST:
While creating this issue:
Becca liked this song the best: El Jarabe Tapatio by Mariachi Vargas
Lew liked this song the best: Turn Off This Song and Go Outside by The Lonely Forest
Today's beverage coming to you live from sunny Mexico. Mai Tai's and other fruity drinks all around. Happy Thanksgiving, all! -B
This Craft Bev News Fetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.
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