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From: lewis.perdue@wineindustryinsight.com

Subject: Craft Beer Success Boosts Online Booze Sales Projections - Craft Beer Apocalypse - Thankful for Craft Beer - Austin, the Pilsner Capital of US - Black Friday is irrelevant -- CRAFT BEV NEWS FETCH - NOVEMBER 23, 2016

Date: 2016-11-22 22:39:07

To: Emailing List Subscriber

Beer, wine & spirits about equal as preferences for music festival goers. Scroll down to Daily Data for the Nielsen numbers.

 

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Craft Bev News Fetch
 
November 23, 2016

Published daily, M-F by Craft Beverage Insights  & free to the trade thanks to our sponsors
  Publisher/Executive Editor, Lewis Perdue + Editor, Becca Yeamans-Irwin

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GIVE US THIS DAY OUR DAILY DATA

Beer, wine & spirits about equal as preferences for music festival goers -- Nielsen

Screen Shot 2016-11-16 at 1.38.51 PM

According to Nielsen:

"Legal Drinking Age (LDA) festival goers are diverse – they are 55% more likely to be Hispanic and 6% more likely to be Asian American. Males comprise 56% of this group. T
ey also are city dwellers as they are 44% more likely to live within a large/major city. Nearly half of this group are Millennials, between the ages of 21 and 34.
"And these LDA Millennials crave music, especially live music: 63% of their $171 average music spend is on attending live events. 17% of their overall spend is specifically on festivals.
"Festivals are a prime opportunity to reach the coveted millennial audience in an environment where they are already drinking alcohol and conditioned to seeing brand integrations."

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CRAFT NEWS FETCH PLAYLIST:

While creating this issue:

Becca liked this song the best: El Jarabe Tapatio by Mariachi Vargas

Lew liked this song the best: Turn Off This Song and Go Outside by The Lonely Forest


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Today's beverage coming to you live from sunny Mexico. Mai Tai's and other fruity drinks all around. Happy Thanksgiving, all! -B

This Craft Bev News Fetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.



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